Beam Suntory's Bourbon Legends

Pop-up shop at JFK Airport Terminal 4

The Objective

Beam Suntory’s objective was to increase consumer awareness of its “Bourbon Legends” lineup, focusing on the nine products offered onsite.

The Solution

Inside the JFK terminal, build a pop-up store that features interactive elements designed to create an emotional connection to the brands within the Beam Bourbon lineup.

The Result

Increased sales and brand awareness

  • 26% sales increase week over week
  • 50% sales Increase on brands with highest sample participation
  • 94,000 total consumer brand impressions
  • 6,325 bourbon samples
  • An average of more than samples 450 per day


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